Amazon’s free, ad-supported streaming service IMDb TV is getting its personal cell app. The corporate introduced the information at present at its first-ever NewFronts presentation to advertisers, the place it additionally shared that its over-the-top streaming companies mixed — which means, IMDb TV, Twitch, dwell sports activities like Thursday Night time Soccer, Amazon’s Information app and others — have now grown to greater than 120 million month-to-month viewers.
This over-the-top enterprise, or Amazon OTT because it’s known as, contains anyplace adverts present up alongside content material on the IMDb TV app, Twitch’s recreation streaming website, throughout dwell sports activities Amazon streams by Prime Video, its 3P community and broadcaster apps and its Amazon’s Information app for Hearth TV.
IMDb TV viewership, specifically, jumped 138% year-over-year, Amazon famous.
The ad-supported service, which seemingly benefited from the identical pandemic bump that drove streaming service viewership larger throughout the board final yr, is one thing of a rival to different free, ad-supported streamers, like Fox’s Tubi, ViacomCBS’s Pluto TV or Roku’s The Roku Channel. Nonetheless, extra like Roku’s hub, Amazon leverages IMDb TV to assist it promote its personal media units by promising customers easy accessibility to free, streaming content material.
Right this moment, that’s resulted within the IMDb TV app seeing the vast majority of its utilization on Hearth TV. However over the previous a number of months, the app has grow to be extra broadly out there, with launches on Roku, Chromecast with Google TV, PlayStation 4 consoles, Xbox One and Collection X units, LG Sensible TVs, Nvidia, Sony Android TV and TiVo Android TV units, Amazon says.
Now it should get its personal devoted cell app, as effectively, as a substitute of solely a small part contained in the IMDb app the place the service’s content material could be discovered at present on smartphones. The brand new standalone app will arrive this summer season on each iOS and Android, says Amazon.
Amazon additionally instructed advertisers about IMDb TV’s present person base, noting that 62% have been in between ages 18 and 49. They usually spend 5.5 hours per week on the app, on common.
The forthcoming cell launch was one among a number of bulletins Amazon made at present at its Newfronts presentation at present.
The corporate additionally detailed its upcoming IMDb TV slate, together with unscripted collection “Luke Bryan: My Dirt Road Diary,” “Bug Out” and “Untitled Jeff Lewis Project” in addition to scripted releases “Blessed and Highly Favored,” “Greek Candy,” “Primo,” “The Fed,” and “The Pradeeps of Pittsburgh, PA.” Music duo Tegan and Sara’s memoir “High School” can be tailored as an authentic collection for IMDb TV. IMDb TV additionally introduced a brand new crime drama, “Leverage: Redemption,” and police drama, “On Call.”
IMDb TV mum or dad firm Amazon, in the meantime, expanded its take care of the NFL for Thursday Night time Soccer, which now runs 11 seasons, beginning with the 2022 season as a substitute of the next yr.